Who We Are

Farmers Asset Management, LLC (FAM) is part of the Farmers Insurance Group of Companies®, — a 95-year-old insurance organization that serves over 5 million households and 9 million customers nationwide. A FAM affiliate, Farmers Financial Solutions, LLC (FFS), has dedicated the past 25 years to helping Americans—particularly those in middle America—retire with dignity, build generational wealth, prepare for the future, and preserve their legacy. FFS’ success, as exemplified by more than $9 billion in assets under management (AUM) entrusted to us, is driven by its unwavering focus on customers. With the addition of FAM, we want to take financial services to the next level.

FAM advisors place your needs first, leveraging robust resources to help you protect what matters most. This client-centered approach is at the core of everything we do.

What FAM Offers

You-focused Planning

  • Address what’s most important to you.
  • Create a personalized path and actionable plan.
  • Clarify your options and make informed decisions.
  • Track progress every step of the way.
  • View detailed investment account performance to track and better understand your progress.
  • Your advisor is a few keystrokes or a phone call away when you have questions.

Technology Resources

  • Link your bank, credit card, and investment accounts for a comprehensive financial overview through account aggregation.
  • Get tailored projections based on your actual balances.
  • Access information on your financial health 24/7 through our advanced client portal and mobile application.
  • Leverage insights on financial efficiencies, strategies, and progress tracking.
  • Take advantage of instant access to key financial data like net worth, assets, liabilities, and cash flow.
  • Discover opportunities to improve your financial health with insights and personalized recommendations from our financial planning software.
  • Organize and store important financial documents (e.g., statements, wills, insurance documents and tax documents) with a secure digital vault.

Why Consider FAM

● FAMily Centered

  • A FAM advisor is at your side to help you customize solutions that fit your family’s financial goals, from beginning to end.

1Mintzer, A. C. (2025, April 17). Investors’ bad behavior led to sharp underperformance in 2024 | PLANADVISER. PLANADVISER. https://www.planadviser.com/investors-bad-behavior-led-sharp-underperformance-2024/

● Easy To Understand, Simple to Put into Action

  • With a variety of innovative financial resources and the guidance of your FAM advisor, turning today’s decisions into a brighter financial future is straightforward.

● Multiple Options for Complex Financial Challenges

  • With the dedication of a FAM advisor, you have access to multiple options, making it easier to tackle even the most complex financial challenges, with confidence.

● Dedicated Professionals

  • Our trained professionals understand the ebbs and flows of the market, dedicate their career to monitoring, researching and analyzing trends, all while making decisions not based on emotion, but data.

● Education to Help You Avoid Missteps

  • According to Dalbar Inc.’s 2024 annual Quantitative Analysis of Investor Behavior Report, “Even in a favorable market, behavioral missteps continued to erode real returns”.1 In other words, despite positive market conditions, individual investors who tried to ‘time the market’ based on intuition or emotion were unable to achieve optimal results due to common behavioral pitfalls.
  • FAM advisors can help you invest with knowledge and confidence, and guide you in preventing behaviors that can negatively impact investor outcomes: loss aversion, narrow framing, mental accounting, poor diversification, anchoring, overreacting to media, regret, herding, and excessive optimism.1

1Mintzer, A. C. (2025, April 17). Investors’ bad behavior led to sharp underperformance in 2024 | PLANADVISER. PLANADVISER. https://www.planadviser.com/investors-bad-behavior-led-sharp-underperformance-2024/

Solutions That Matter to You

  • Wealth Accumulation
  • Wealth Transfer
  • Investment Advice
  • Management of Personal Finances

Services

  • Investment Management
  • Retirement & Savings Planning
  • Insurance
  • Education Planning
  • Wealth Planning
  • Tax Planning
  • Estate & Legacy Planning
  • Giving and Social Impact
  • Debt Management

FAM Client Portal

Investment Advisory Services offered though Farmers Asset Management, LLC. CRD# 336230.

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