The Acquisition Program

The External Acquisition Program provides financial incentives to candidates who purchase service and commission rights from existing Farmers® agency owners.

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Bonus opportunities

Startup Bonus

● Exterior Branding Bonus: We offer to coordinate and pay for all initial exterior branding up to $6,000

● Signing Bonus After Appointment: $5,000 bonus paid one month after full-time appointment

Additional Bonus Opportunities That May Be Available

● Monthly Lead Opportunity: Up to $500 per month in Agency Growth Program Leads Bucks

● Monthly New Business Bonus1: Monthly bonus on applicable net new business commissions based on achieving quarterly production targets

● Graduation Bonus1: Bonus on applicable net new business commissions based on achieving production targets upon program graduation

1Subject to specified maximum amounts

Other key program features

● Program bonus opportunities are in addition to commissions

● Production requirements reset each quarter and year

● Additional bonus opportunities during and following completion of the program

Programs, products, incentives, and bonus opportunities may vary and are not available in all states or for all Acquisitions.

Fast Start Incentive

To support early success, qualifying External Acquisition agents can receive up to a 100% bonus based on any qualifying NB commissions achieved while on the Reserve or Associate agent program, up to $10,000.

Bonus Percentages

Sample Calculations

Programs, products, incentives, and bonus opportunities may vary and are not available in all states or for all Acquisitions.

RECRUITING AND ONBOARDING PROCESS

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