The Retail Program

Up to 36-month new agency owner support program that rewards high levels of performance

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Bonus opportunities

  1. Exterior Branding Bonus to assist with obtaining initial, compliant exterior branding
  2. $5,000 Signing Bonus in month 2 following full-time appointment
  3. Monthly Lead Opportunity of up to $500 per month in Agency Growth Program lead opportunity credits
  4. Bonus on applicable net NB commissions paid while on Reserve agent program1
  5. Monthly Bonus Program based on applicable net NB commissions and production for up to 3 years1
  6. Annual Bonus Program based on applicable net NB commissions and production for up to 3 years1

1Subject to specified maximum amounts

Other key program features

● Retail bonus opportunities are in addition to commissions

● Production requirements reset each quarter and year

● Additional bonus opportunities following completion of the program

● New agent training through the University of Farmers® training program

Quarterly bonus schedule for the monthly bonus opportunity1

● Production determines bonus based on applicable net NB commissions paid the next quarter

For example, achieving $15,000 in qualifying net NB commissions and 3 Life Issued & Paid in Q1 would qualify an agency owner to receive a 300% bonus based on qualifying net NB commissions produced during Q21

1Monthly and annual bonuses paid based on qualifying Life and Commercial commissions are subject to specified maximum amounts

2Each ZIP Code is assigned to applicable areas which determine the bonus percentages and requirements

Annual bonus schedule for the annual bonus opportunity1

● Production determines bonus based on applicable net NB commissions paid

For example, achieving $60,000 qualifying net NB commissions and 14 Life Issued & Paid in Y1 would receive a 60% bonus based on applicable net NB commissions produced during Y11

● Bonus paid in 12 equal installments the following year

1Monthly and annual bonuses paid based on qualifying Life and Commercial commissions are subject to specified maximum amounts

2Each ZIP Code assigned to applicable areas determines the bonus percentages and requirements

Bonus illustration

Illustration of Potential Retail Bonuses for 1st Year Based on 14 Life I&P and $60K in Applicable Net NB Commissions

The above agent owner would receive $222,000 in Retail bonuses for achieving a total of $60,000 in applicable net NB commissions during the first year, plus the Exterior Branding Bonus, the Signing Bonus, and the bonus based on Reserve program net NB commissions3

1Monthly and annual bonuses paid on qualifying Life and Commercial commissions are subject to specified maximum amounts; this example assumes Tier A applies

2Bonus paid in 12 equal installments the following year

3Assumes all bonus eligibility requirements were achieved

Programs, products, incentives, and bonus opportunities may vary and are not available in all states

RECRUITING AND ONBOARDING PROCESS

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